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Journeys Store Opens in JA BizTown

120 Powell Place | Nashville, TN 37204

Contact: Laura Buchanan

615.627.1194 | laurab@janash.com


October 5, 2012


Journeys Store Opens in JA BizTown


Nashville—Fifth graders love to shop at area Journeys stores, but now they can work there, too! Genesco and their subdivision Journeys are opening a JA BizTown retail store. The $10,000 per year sponsorship will ensure that area students are inspired to achieve success as they apply their classroom learning to life-like business situations. Students will work in Journeys as CEO, CFO, and sales managers to make the store a thriving part of the JA BizTown economy.


JA BizTown is a lifelike mini-city that provides a realistic setting for students to experience the workplace. The program, operated by Junior Achievement of Middle Tennessee (JA), combines six weeks of classroom learning with a day spent running the town. Students hold jobs, manage personal checking and savings accounts, buy and sell merchandise, and work as a team to run successful businesses in the town. Corporate and foundation support make it possible for JA to offer this unique program to 8,000 students throughout Middle Tennessee each year.


"We are proud to be a part of Junior Achievement's JA Biztown and have Journeys be part of the learning experience for thousands of Middle Tennessee students," said James C. Estepa, Chief Executive Officer and President, Journeys Group. "The grand opening not only celebrates our legacy as a founding member of Junior Achievement of Middle Tennessee many years ago, but reinforces our ongoing commitment to our area's future leadership in the community as a whole."


A team of Genesco and Journeys leaders were present in JA BizTown for the Journeys ribbon cutting earlier today, led by Bob Dennis, Chairman, President, and CEO of Genesco, and James Estepa. The student-elected Mayor, Hayden Teeter, of Crockett Elementary School in Williamson County, read an official proclamation to welcome the guests and thank them for their generous support of the program.


JA of Middle Tennessee President Trent Klingensmith said, “What an exciting day for JA BizTown. Having Journeys as part of the program will really show our students that the community supports their achievement, their success, and their dedication to excellence. I thank Genesco and Journeys for partnering with Junior Achievement to help our fifth graders see the value of staying in school and becoming well-rounded workers.”


Teachers elect to host the JA BizTown curriculum in their classrooms and bring the entire grade level to the facility, where students put into practice the economic, business, and workplace skills they have learned through the program.


To learn more about this program and additional sponsorship opportunities, please contact Rachel Dyer, director of JA BizTown, at 615.627.1194 or racheld@janash.com.


Photo Caption: JA BizTown’s Mayor and Genesco and Journeys representatives officially open the JA BizTown Journeys store. Pictured: Bob Dennis, Chairman, President, and CEO of Genesco, and James Estepa, CEO and President of Journeys Group, and fellow Genesco and Journeys team members


Privacy Note: To protect the safety of the students who attend JA BizTown, it is the policy of Junior Achievement of Middle Tennessee not to release all identifying information about a child without prior consent from the parent or guardian. Any questions should be directed to Rachel Dyer.


About JA BizTown®: Junior Achievement of Middle Tennessee has operated JA BizTown since 2002, teaching 5th grade students the principles of owning and operating a business. Each year, nearly 8,000 students from Middle Tennessee schools participate in this half-million dollar program. After studying classroom concepts for six weeks, schools take a field trip to JA BizTown, where they spend the day running their own micro economy. JA BizTown features 14 shops and businesses, and gives students the chance to explore business, economy, and financial literacy. For more information, visit www.janash.com/jabiztown. 


About Junior Achievement of Middle Tennessee: Locally, Junior Achievement of Middle Tennessee, a franchise of Junior Achievement USA® (JA), provides in-school and after-school programs for students which focus on three key content areas: work readiness, entrepreneurship, and financial literacy. Through a dedicated volunteer network, Junior Achievement offers classroom-based programs, JA BizTown, JA Job Shadow, and the JA Company Program to students in Kindergarten through high school. Founded in Middle Tennessee in 1957, Junior Achievement now operates in 18 counties in the region, reaching over 30,000 students annually in over 2,000 classrooms throughout Middle Tennessee. For more information, visit www.janash.com.







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