pCall us:  615-383-9500

Pepsi, Predators team up again for sponsorship of JA BizTown program for 5th graders

13 may 14

May 12, 2014


Pepsi, Predators team up again for sponsorship of JA BizTown program for 5th graders


Fifth-grade students from Winstead Elementary School learned quite a bit about business during their trip to JA BizTown today. They learned first-hand how the economy functions as they ran their own mini-city in Junior Achievement of Middle Tennessee’s lifelike town facility. The students learned to work efficiently and cooperatively to achieve business goals, to market their products effectively to earn a profit for their businesses, and to make bank deposits and balance their checkbooks. They also learned the meaning of community involvement, as they received a special visit from the two companies underwriting the costs of the JA BizTown experience for their visit to the program.


Pepsi Beverages Company and the Nashville Predators teamed up for the fifth year in a row to sponsor one day of the JA BizTown program for local elementary school students. This joint sponsorship provides the materials and curriculum needed for students to experience the realistic workplace setting JA BizTown offers to 5th grade students. JA Board Members Buddy Lewis, vice president and general manager for Pepsi, and Chris Parker, executive vice president and chief sales officer for the Nashville Predators, were instrumental in the sponsorship of JA BizTown again this year.


Representatives from both organizations visited JA BizTown today for a special proclamation from the student mayor, who presented an official key to the city to both Pepsi and the Predators. The hockey team’s mascot, Gnash, made a guest appearance as well.


When asked why Pepsi and the Nashville Predators support the program annually, Kristen Finch, Nashville Predators community relations manager, said, “It’s important to give kids a chance to see real life situations, they can use these resources and financial education in the future. [JA BizTown] is a fun way to learn the important things in life.”


The JA BizTown program is operated by Junior Achievement of Middle Tennessee to give fifth-grade students a hands-on opportunity to learn what it takes to be successful in the workplace, to hold jobs and take on personal responsibility, and to understand how concepts learned in school can be applied in real life.


“It is crucial for our young people to understand their role in the community as consumers and employees. It is also important for them to see local organizations giving back to the community. JA BizTown provides that opportunity for our young people, and we are grateful for the support that Pepsi and the Predators give us each year in helping make the JA BizTown program a reality for our students,” said JA of Middle Tennessee President Trent Klingensmith.


Nearly 8,000 fifth grade students from the Middle Tennessee area will visit the JA BizTown site with their schools during the 2013-2014 academic year. Support for this program comes from individuals, community foundations, and local corporations.


For more information on the JA BizTown program or sponsorship opportunities, please contact Bethany Wynns at 615.627.1205 or bethanyw@janash.com.



Photo Caption: Representatives from Pepsi Beverages Company and the Nashville Predators receive keys to the city from the JA BizTown Mayor from Winstead Elementary School. Holding the keys to the town are Kristen Finch, Nashville Predators Community Relations Manager, and Ed Jones, Pepsi Beverages Company Key Account Manager.


About Junior Achievement of Middle Tennessee: Locally, Junior Achievement of Middle Tennessee, a franchise of Junior Achievement USA, provides in-school and after-school programs for students which focus on three key content areas: work readiness, entrepreneurship, and financial literacy. Through a dedicated volunteer network, Junior Achievement offers classroom-based programs, JA BizTown, JA Job Shadow, and the JA Company Program to students in Kindergarten through high school. Founded in Middle Tennessee in 1957, Junior Achievement now operates in 18 counties in the region, reaching over 31,000 students annually in over 2,000 classrooms throughout Middle Tennessee. For more information, visit www.janash.com.


About JA BizTown®: Junior Achievement of Middle Tennessee has operated JA BizTown since 2002, teaching 5th grade students the principles of owning and operating a business. Each year, nearly 8,000 students from Middle Tennessee schools participate in this half-million dollar program. After studying classroom concepts for six weeks, schools take a field trip to JA BizTown, where they spend the day running their own micro economy. JA BizTown features 14 shops and businesses, and gives students the chance to explore business, economy, and financial literacy. For more information, visit www.janash.com/jabiztown